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Social Business: Strategy, Measurement, Engagement

Social business: harnessing intelligence, measuring community health, moving to engagement; http://eicker.at/SocialBusiness

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Best Global Brands 2011

Interbrand’s Best Global Brands 2011 follow an ordinary scheme: Apple, Google, IT grow strong; http://eicker.at/Brands2011

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Tablets and News

The tablet revolution: 11% of U.S. adults own a tablet, 53% get news on their tablet every day; http://eicker.at/TabletsNews

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Brands are Publishers

Battelle: All brands are publishers, learn how to be a good one; http://eicker.at/BrandsArePublishers

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Google Plus Pages

Google launches Google Plus Pages: Google Plus for local businesses and global brands; http://eicker.at/GooglePlusPages Google Plus: Adoption, Identities (#PlusGate/#NymWars), Business (Profiles),...

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Google Search

Google: Another look under the hood of search – the evolution of Google Search; http://eicker.at/GoogleSearch Google Plus: Adoption, Identities, Business (Pages, Direct Connect), Search, Platform (API)

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Google Analytics Social Data Hub

Google opens its Social Data Hub to 3rd party social networks to integrate with Google Analytics; http://eicker.at/SocialData

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Twitter Brand Pages

Twitter’s relaunch includes Twitter Brand Pages: an eye tracking study predicts hard work; http://eicker.at/TwitterBrandPages

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Reputation, Brand, and News

Reputation or brand is the most important factor in determining where consumers go for news; http://eicker.at/NewsMedia2012

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Tablets and Brands

Brand matters on every device, and seems to matter the most on the tablet; http://eicker.at/NewsMedia2012

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